We are a Portuguese brand dedicated to creating women’s footwear that embodies youthful femininity, sophistication, and the art of quiet luxury.

At Helena Mar, we believe that a pair of shoes is more than just an accessory—it is a celebration of individuality and style. Inspired by the vibrant energy of modern women, our designs seamlessly blend contemporary trends with timeless elegance, making every pair a statement piece.

Our journey begins in Portugal, a land renowned for its rich tradition in artisanal shoemaking. With meticulous attention to detail, we work alongside skilled craftspeople to bring each design to life, ensuring exceptional quality, comfort, and durability. From the selection of premium materials to the finishing touches, every step of our process reflects our commitment to excellence.

Since 2017, Helena Mar shoes are created for life’s special moments. Whether you’re stepping into a celebration, embracing a new adventure, or simply enjoying a quiet moment of confidence, our collections are designed to accompany you with grace and charm.