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fall/winter 25

Behind The Velvet Curtains

Shop The Inspo

Shop The Inspo

new collection

Behind The Velvet Curtains

Inspired by the elegance and charm of classic theaters, this collection portrays the connection between dreams and reality, where anyone can feel a star using Helena Mar shoes.

Pure Craftsmanship

We’re proud to celebrate the art of Portuguese craftsmanship: where tradition, skill, and passion come together to create shoes that are as timeless as they are flawless. Every pair tells a story of dedication and unmatched quality, straight from Portugal to you.

#HMGIRLIES

Get inspired by our girls! Follow us on @helenamar.shoes and tag us using your favourite pair.