Helena Mar is a Portuguese women’s footwear brand that blends sophistication, comfort, and timeless design. With a strong commitment to quality and understated elegance, the brand has been gaining international recognition, taking part in renowned fashion fairs and building connections with global markets.
Tranoï Tokyo – September 3–4, 2025
On September 3 and 4, 2025, Helena Mar proudly participated in Tranoï Tokyo, held at the Yoyogi National Stadium. Bringing together 250 brands from 30 countries, it is the only truly international fashion trade show in Japan. This milestone allowed Helena Mar to present its timeless, sophisticated footwear collection to a new audience and to strengthen its presence in the Asian market.
White Milano – September 25–28, 2025
From September 25 to 28, 2025, Helena Mar will join White Milano in the iconic Tortona Fashion District. Known for its curated selection of innovative and contemporary brands, White Milano is one of Italy’s most prestigious fashion fairs. The event offers Helena Mar an opportunity to present its latest collection to a global audience and create meaningful connections with buyers and industry leaders.
Tranoï Paris – October 2–5, 2025
Helena Mar will also be part of Tranoï Paris, taking place October 2–5, 2025, at the historic Palais Brongniart during Paris Fashion Week. This renowned B2B fair curates an exclusive selection of designers and contemporary brands. For Helena Mar, it is the perfect stage to showcase its newest designs and further solidify its reputation for quality and innovation.
Participating in international fairs such as Tranoï Tokyo, White Milano, and Tranoï Paris represents unique opportunities for Helena Mar to expand its global presence, connect with industry professionals, and showcase its collections to an international audience. The brand continues to grow and innovate while staying true to its mission: creating women’s footwear that merges sophistication, comfort, and timeless design.